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Our Process


We'll find out who the target audiences are, where they get their information, and what they're really interested in to build an engaging campaign that is specific to the main issues we're addressing.


We'll involve the target audience and stakeholders in the design of the campaign through a series of co-design workshops - from strategy design right through to campaign build. This includes rapid prototyping and testing a minimal viable campaign (MVC) with the groups until it's fit for delivery.


Following the design stage, a small group of people from the target audience will be invited to co-deliver the campaign through a structured approach. We will invite those people with an interest in campaigning and want to develop their skills in marketing and communications.


We'll continually evaluate the campaign throughout to measure whether we're on target and adjust where necessary to ensure that we're achieving the campaign's (SMART) objectives.

Some of our amazing partners & clients
transforming lives at scale

Our Stories

How to influence perception and behaviour through image and media

‘Every day, we are in the practice of looking to make sense of the world’…

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How mobile tech is radically altering stories

BY Hannah Schmitt Mobile technology is our future. Technology has impactfully evolved from being merely…

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My Story: It is just the beginning

Meet Hannah Schmitt our new intern. Hannah is a second year student studying the BA…

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Raising Awareness Is Pointless

BY Neil Hopkins We’ve all seen the client briefs (or even agency pitches) which set…

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Focus Beyond Reputation

This article originally appeared in PR Week back in June 2012. We’re reproducing the full…

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Reputation management is dead

The past two weeks have presented the media, industry pundits, and anyone with a social…

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Campaigns for Change
Driven by Insight. Powered by People.